1. Who we are and contact details

Mitrais

Website: https://www.mitrais.com/

Email: info@mitrais.com

If you have any questions about this Privacy Policy or our data handling practices, or if you wish to exercise your privacy rights, please contact us at the email address above.

2. Types of personal data we collect

The personal data we collect depends on how you interact with us and may include:

• Identity data: name, job title, company name, industry.
• Contact data: email address, phone number, postal address, country.
• Professional data: role, seniority, business interests, areas of responsibility.
• Interaction data: information you provide in forms (e.g. enquiry details, project requirements, feedback), communications with us, and your responses to our marketing campaigns.
• Technical and usage data: IP address, device information, browser type, operating system, referring URLs, pages visited, time and date of visits, and other analytics data collected via cookies and similar technologies.
• Enriched and derived data: additional business contact and firmographic information (e.g. company size, sector, location, work email, LinkedIn profile, role) obtained from trusted third-party data providers and public sources, and segments or profiles we create for marketing and analytics purposes.

We do not intentionally collect sensitive personal data (such as health information, religious beliefs, or national ID numbers) through the Site. If you choose to provide such information, you do so voluntarily and at your own discretion.

3. How we collect personal data

We collect personal data in the following ways:

Directly from you

• When you fill out forms on our Site (e.g. “Contact Us”, “Request a Demo”, “Download”, “Subscribe” forms).
• When you communicate with us via email, phone, chat, social media, or other channels.
• When you attend our events, webinars, or meetings and share your details.

Automatically from your use of the Site

• Through cookies, pixels, tags, and similar technologies that record information about your interactions with the Site and our emails.
• Via analytics tools and marketing platforms that track engagement and campaign performance.

From third parties

• Data enrichment providers and business information services that supply professional contact and firmographic data.
• Advertising, marketing, and analytics partners who help us understand and improve our campaigns.
• Public sources such as business websites, public professional profiles, and published directories, where permitted by law.

4. Purposes and legal basis for processing

We process personal data only where we have a valid legal basis under applicable laws, which may include:

Performance of a contract and pre-contractual steps

• Responding to your enquiries and requests.
• Providing information about our services that you ask for.
• Preparing and performing agreements with you or your organization.

Legitimate interests

• Operating, securing, and improving our Site and services.
• Understanding how our Site and marketing campaigns are used (analytics, reporting, optimization).
• Conducting business-to-business (B2B) marketing and customer relationship management, including contacting you with relevant information about our services.
• Enriching and maintaining accurate and up-to-date business contact information for prospective and existing clients.

Where we rely on legitimate interests, we balance those interests against your rights and freedoms and implement safeguards.

Subscription

• Sending you electronic direct marketing (e.g. email newsletters, promotional content) with your consent.
• Cookies and similar technologies with your consent.

You may withdraw your consent for any subscription at any time using the unsubscribe link in our communications or by contacting us.

Compliance with legal obligations

• Meeting our obligations under applicable laws and regulations.
• Responding to lawful requests from authorities and handling disputes or claims.

5. Use of personal data for marketing

We use personal data to:

• Send you marketing communications about our services, events, thought leadership, and relevant content.
• Personalize and target our marketing based on your role, company, and interactions with our Site and communications.
• Build and maintain B2B contact lists and customer relationship management databases.

Where required by law, we obtain your consent or rely on an applicable exception (such as existing business relationships or implied consent under local laws). You can opt out of marketing at any time by:

• Clicking the “unsubscribe” or “manage preferences” link in our emails; or
• Contacting us at info@mitrais.com.

Opting out of marketing will not affect essential service or transactional communications.

6. Data enrichment and profiling

To keep our business contact data accurate and to better tailor our communications, we may:

• Obtain additional professional and firmographic information from third-party providers and public sources, such as your corporate role, business email, company size, industry, and region.
• Combine and match this information with data we already hold about you and your organization.
• Create audience segments and profiles based on attributes and interactions (for example, industry, role, content engagement) to deliver more relevant content and measure campaign effectiveness.

We do not use automated decision-making that produces legal or similarly significant effects on individuals without human involvement. Where required by applicable law you may object to profiling for direct marketing at any time.

7. Cookies and similar technologies

Our Site uses cookies, pixels, and similar technologies to:

• Enable core Site functionality and security.
• Remember your preferences.
• Analyze Site traffic and performance.
• Support our marketing and advertising activities, including retargeting and measurement.

Where required by applicable law, we will present a cookie banner or consent mechanism to allow you to accept or manage non-essential cookies. You can also adjust your browser settings to refuse or delete cookies; however, some Site features may not function properly as a result.

For more information, please refer to our Cookie Policy (if published) or contact us.

8. Disclosure of personal data

We may share personal data with:

• Group companies and affiliates of Mitrais, as needed for the purposes described in this Policy.
• Service providers and vendors who process data on our behalf, such as:

• • Hosting and infrastructure providers.
  • Marketing automation, email delivery, and CRM platforms.
  • Analytics and data enrichment providers.
  • Customer support and communication tools.

• Professional advisers (lawyers, auditors, consultants) who provide services to us under confidentiality obligations.
• Authorities, regulators, or other third parties where required by law, in connection with legal proceedings, or to protect our rights, property, or safety and that of others.
• Actual or prospective buyers, investors, or partners, in the context of a corporate transaction (e.g. merger, acquisition, restructuring), subject to appropriate safeguards.

In the event we disclose your personal data as mentioned above, we will employ our best efforts to maintain the confidentiality and security of your personal data in compliance with applicable regulations.

9. International data transfers

Mitrais operates internationally, and your personal data may be transferred to and processed in countries other than the one in which you are located, including Australia, Singapore, Indonesia, and other jurisdictions where our group entities, service providers, and partners are located.

We are committed to implement appropriate safeguards for international data transfer and with our best effort will ensure that adequate personal data protection will apply.

By using our Site or providing personal data, you provide your consent that your data may be transferred and processed in such countries, subject to these safeguards.

10. Data retention

We retain personal data only for as long as reasonably necessary to:

• Fulfil the purposes described in this Privacy Policy.
• Provide our services and maintain a business relationship with you or your organization.
• Comply with legal, regulatory, tax, and accounting obligations.
• Resolve disputes and enforce our agreements.

Retention periods may vary depending on the category of data and applicable legal requirements. When personal data is no longer needed, we will delete, anonymize, or securely store it and isolate it from further processing where deletion is not possible.

11. Your rights

Your rights may differ depending on your location and the applicable law, but may include:

• Right of access: To request confirmation whether we process your personal data and to obtain a copy of that data.
• Right to rectification: To request correction of inaccurate or incomplete personal data.
• Right to erasure: To request deletion of your personal data in certain circumstances.
• Right to restriction: To request that we limit processing of your personal data in certain cases.
• Right to data portability: To request that we provide certain personal data in a structured, commonly used, machine-readable format or transmit it to another controller.
• Right to object:

• • To object at any time to processing of your personal data for direct marketing (including profiling related to direct marketing).
  • To object, on grounds relating to your particular situation, to processing based on legitimate interests.

• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time, without affecting the lawfulness of processing prior to withdrawal.

To exercise these rights, please contact us at [privacy@mitrais.com]. We may need to verify your identity before fulfilling your request. Your rights may be subject to limitations under applicable law.

If you are not satisfied with our response, you may lodge a complaint with your local data protection authority or privacy regulator.

12. Security

We implement reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, destruction, or alteration. These may include access controls, encryption, network security measures, and staff training.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for using secure networks and protecting any credentials you use to access our services.

13. Third-party links

Our Site may contain links to third-party websites, applications, or services that are not owned or controlled by Mitrais. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. You are encouraged to review the privacy policies of any third-party sites you visit.

14. Children’s privacy

Our Site and services are intended for business users and are not directed to children. We do not knowingly collect personal data from individuals under the age of 18 (or the relevant minimum age in your jurisdiction). If you believe that a child has provided personal data to us, please contact us so that we can delete the information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date at the top of this Policy indicates when it was last revised.

If changes are material, we may take additional steps to notify you where required by the applicable law. The amended terms will apply over any previous version and your continued use of the Site after any changes become effective will be deemed acceptance of the updated Policy.